Kitsune is a tshirt drop built as something you move through rather than look at. The whole page is one scene: night sky, nine-tailed fox, layered clouds. Scrolling is the camera. By the time the sun is up, the product is in front of you.
Most product pages open with everything already visible. This one starts in the dark. You arrive at a black sky with a single star, and every scroll wheel notch pulls another piece of the scene up over the horizon: the rock ridge first, then the fox, then the clouds catching light, then the sun.
The shop card is the last thing to arrive. It waits until the scene has finished telling its story, then slides up into the corner — a real add-to-cart, not a picture of one. Buying is the ending, not the interface.
It is a personal project and still growing. The scene above is the first chapter; more of the drop gets built into the same scroll.
Every layer is drawn on the same 1920×1448 frame so they stay registered no matter how the viewport crops. Depth comes from how differently they move, not from perspective in the artwork.
Nothing plays on a clock. Each group owns a window of the scroll and animates only inside it, so the scene reads the same whether you race through or crawl. The bars below are that window, measured across the full 560vh of the section.
The scene is chapter one. The plan is to keep extending the same scroll — more of the drop, more places the camera travels, so the whole shop is one continuous ride instead of a set of pages.
Open questions I want to answer by building: how long a person will keep scrolling before they want the goods, and whether the story survives on a phone without turning into a slideshow.